Business Planning

There’s nothing new about offering a trial or test drive program for your private training or group training programs at this point. Nearly everyone is doing something. At Hoops Institute, we even teach it as a part of your sales and marketing strategy. We call these programs Front End Offers (FEO). They are designed to be…

Eye-catching, Brand Recognition. Big, bold images. Striking headlines. These are all important parts of great basketball trainer’s website. After all, they’re what can make or break a new visitor’s first impression of your site. But what about the more nitty-gritty parts of great website? What about helpful navigation menus, strong calls-to-action, leading your visitors to a specific action…