The Anatomy of an Elite Basketball Trainer's Website
Eye-catching, Brand Recognition. Big, bold images. Striking headlines.
These are all important parts of great basketball trainer’s website. After all, they’re what can make or break a new visitor’s first impression of your site. But what about the more nitty-gritty parts of great website? What about helpful navigation menus, strong calls-to-action, leading your visitors to a specific action throughout your website that will drive results?
There are a lot of moving pieces that go into an effective basketball trainer’s website and it’s important to make sure you’re not overlooking any of them.
(Don’t want to leave anything out for your basketball training website? Have it developed by the #1 Company Basketball trainers trust when it comes to their marketing, Hoops Institute. Click here to see how.)
#1 – Responsive Website Design
A responsive website design will adjust to the screen size of various different devices. Mobile internet browsing has officially overtaken desktop browsing. Making having a responsive website a essential necessity for business owners.
#2 – Branding – Logo, Colors
A website with a consistent look and feel in terms of logos, fonts, colors and style will create trust amongst website visitors and help to strengthen your brand’s identity.
People are paying more attention to brands now more than ever, meaning consistency is everything. 70% of website visitors are willing to pay more for a service or product if the brand delivers a professional positive branding experience.
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#3 – Clean, Clear, Uncluttered Navigation (User Experience)
A website that is easy to navigate allows visitors more time to explore and discover the information they want to know before making a decision on whether or not they want to train with you. Therefore, your site needs to be developed with User experience in mind. Understanding what parents and athletes want when they’re looking researching for training, and building it into your site the way they want to consume the info will position you as an authority in their minds. Making you a #1 option to train with.
#4 – Persuasive Benefits and Headlines
A persuasive headline with benefits will grab visitors attention by the collar and give them a reason to stay on your site.
Parents and athletes want to know what’s in it for them, your accomplishments are awesome, but allowing them to understand how your program will help them achieve their goals will convert them over to want to train with you.
#5 – Strong Call-To-Actions
Calls-To-Action are text or buttons that encourage your visitors to take Specific Actions on your website. These actions could include objectives such as signing up for a free consultation, opting into a low barrier offer, visiting your online store and many other options.
Having Large bright Powerful CTA’s (such as the one shown to the left) throughout your website will 10X the chances of visitors taking action on your website as opposed to the competition who aren’t doing this. Make sure objective that you want the visitor to take is clear, they shouldn’t have to guess what to do next.
#6 – Content Promotion (Blogs, Videos, Lead Generation)
Content drives action. Having a blog on your website gives visitors a chance to learn from you to build a closer relationship with you. People buy from people they know, like and trust.
Build trust and authority with athletes by creating content they will value. Video builds instant connect and credibility. Put out a weekly blog post video giving out training tips and watch the results.
#7 – Trust Indicators
Trust Indicators help show potential clients that you’re safe to do business with and give them an idea about what they can expect from you by learning from other athletes experience with you.
Have testimonials displayed throughout your website as social proof from other athletes that have trained with you.
#8 – Appointment Scheduling/Booking
One of the biggest struggles you may have as a trainer is effectively communicating your schedule to clients and setting up training sessions. Why not automate that entire process?
Your website should give athletes the ability to see your training schedule and book sessions when it’s convenient for their schedule. This gives you the head space to not have to worry about booking manually and focus on higher level tasks for your business. You can learn more about appointment booking through your website here.
If your website has past the checklist, congratulations! But, chances are… it probably didn’t. Or maybe you don’t have a website yet for your training business. It’s time to hit the ground running and get the most of your marketing efforts online by launching effective website that’s developed specifically with basketball trainers in mind. You’ve learned what your site should consist of, Hoops Institute will put that knowledge to good use.